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Recent Posts / View All Posts

Does sexy sell real estate?

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Takeaways: The definition of sexy varies for real estate agents. Agents should be professional and safe first and foremost, and then consider how to play up their allure, if at all….

Where can you find true real estate leadership?

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Lately, I have lamented the fact that the real estate industry craves more leadership. Then, out of the blue, Trulia founder Pete Flint re-enters the real estate stratosphere, announcing on…

Podcast: Proven prequalification scripts and strategies — Part 2

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Takeaways:  Are your leads worth your valuable time, or just a waste of your time? For most agents, the problem is not lead generation — it’s lead prequalification and conversion. The need…

Guaranteed Rate’s online mortgage application process attracts thousands

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Takeaways: Guaranteed Rate has averaged about 500 leads per day for its new Digital Mortgage product. The online mortgage loan application process can take a consumer from application to loan…