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Weathering the storm: 5 tips for real estate agents handling natural disasters

Weathering the storm: 5 tips for real estate agents handling natural disasters

| Inman | No Comments

A few years ago, when Hurricane Sandy hit New Jersey, I was there. Now I’m in South Florida, where Hurricane Irma just hit. As a team leader, I have seen first-hand the psychological impact that natural disasters can have …

Show, don’t tell: 5 steps for making a video bio

Show, don’t tell: 5 steps for making a video bio

| Inman | No Comments

Having a client contact you to do business because she already feels like she knows, likes and trusts you after seeing you online is the dream, right? One of the best ways to establish that rapport is to create video …

Let’s taco-bout this agent’s loco fast-food marketing play

Let’s taco-bout this agent’s loco fast-food marketing play

| Inman | No Comments

I could buy about 333 Taco Bell tacos for $500. You know how I know that? I couldn’t help but wonder after I heard about this real estate agent who’s giving away $500 worth of tacos with the purchase of his listing (I’d probably opt for chalupas, but that’s still like 167 chalupas) …

Up your property value with an eco-friendly retrofit

Up your property value with an eco-friendly retrofit

| Inman | No Comments

Relatively speaking, homeowners can also realize significant savings from retrofits, along with the added bonus of improvements in comfort level and indoor air quality. Retrofits can also add resale value. Attic insulation, for example, “more than paid for itself” in a majority of the markets surveyed by Remodeling Magazine last year …