The real estate industry has a love-hate relationship with the cold call.
Before the advent of digital technology, the phone ruled the sales world. In many ways, it still is the real estate agent’s tool of choice.
When it comes to lead generation, the phone has fallen out of favor for a number of reasons.
Cold calling is when you call someone with whom you have no current relationship in an attempt to gain their business. When you practice business this way, the public will view you as a telemarketer.
According to a survey by PayScale.com, even telemarketers themselves see their job as on...