4 steps to better real estate leads for relationship-based agents

By May 17, 2017 Inman No Comments

“We’re not in the business of selling houses. … We’re in the people-knowing business.”

That is a quote from a recent interview I did with Jacob Swodeck, co-founder of The Associates Realty Group, the fastest growing real estate brokerage in Southern California.

Most agents I know tell me they got into real estate for lifestyle.

So, to pick this career for lifestyle, only to be a prisoner of methods that don’t feel congruent to who you are is not a career worth having. And it’s why many agents don’t make it in our industry.

Close to 70 percent of people choose their agent bec...

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