5 ways to market your real estate brand after a name change

By April 19, 2017 Inman No Comments

A little over a week ago, Michigan real estate agent Lisa Kay VanderMeer eloped with her now-husband, Steve. In getting back to business, she’s grappling with a common question for many agents who change their last names after marriage or divorce: How should she market the new moniker?

VanderMeer, formerly Lisa Kay Yonkus, didn’t want to keep the Yonkus name, which belongs to her ex-husband, so she asked for some advice from fellow real estate pros on Facebook earlier this year.

Some fellow agents and brokers replied simply “Don’t change it!” or “Have him take your last name,” but neithe...

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