Australian property portal wars: Domain spinoff to reignite rivalry with REA

By March 20, 2017 Inman No Comments

By Angela Hawksford; reposted with permission from AIM Group‘s Classified Intelligence Report.

If there’s one thing Australians love, it’s a good underdog story. And the separation of Domain Group from Fairfax Media is shaping up to be just that.

AIM Group‘s has been on the back foot ever since the property portal wars heated up a decade ago and Fairfax responded too slowly to the threat posed by RealEstate.com.au.

Since then, market cap of REA Group, parent of RealEstate.com.au, has grown from $680 million AUD ($516.5 million U.S.) in 2007 to $7.5 billion AUD ($5.7 billion).

In the...

Want to view this article?

Sign up, or log in, to instantly access this exclusive Inman Select/WFG content.
There's no catch (we promise), and we’ll even send you a weekly recap email with the hottest articles every Friday.