Inman

Gary Gold: Leads aren’t clients until you meet them in person

By June 16, 2017 No Comments
Gary Gold: Leads aren’t clients until you meet them in person
REPOSTED DIRECTLY FROM INMAN NEWS. THIS CONTENT HAS NOT BEEN MODERATED BY WFG NATIONAL TITLE.

Although texting and emailing leads can be great for business, you should limit that kind of communication to clients only, not leads.

Gary Gold says the secret to turning leads into clients is meeting them in person. Once you’ve met and established a good connection, you can use texts and emails to sustain the relationship.

Don’t let the ease and speed of mobile devices make you lazy; get out there and meet your leads or you’ll lose them to an agent who will.

The views and opinions of authors expressed in this publication do not necessarily state or reflect those of WFG National Title, its affiliated companies, or their respective management or personnel.

Want to get these articles delivered directly to your inbox?

Sign up to get a weekly recap email with the hottest articles delivered every Friday.