In new ad, Berkshire Hathaway HomeServices taps into ‘there’s no place like home’

By March 17, 2017 Inman No Comments

Berkshire Hathaway HomeServices’ (BHHS) “Good To Know” ad campaign first launched in 2014 and centered on the story of a family’s emotional challenge of selling their home and how a BHHS agent helped them navigate it.

The fourth installment of their campaign launched March 13 at HSF Affiliates LLC’s annual sales convention in Phoenix, and 30-second spots will begin airing on HGTV along with print and digital ads.

This year’s installment focuses on the concept of home, and the first spot, entitled “Place,” shows people in places near and far from where they li...

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