Innovation meets emotion in Coldwell Banker’s new tech campaign

By May 17, 2017 Inman No Comments

Coldwell Banker has launched “Storytelling,” its latest campaign to introduce the company’s three-product technology suite to consumers. This comes on the heels of “Somebody To Love,” one of Coldwell Banker’s highest rated ad campaigns ever.

The campaign consists of three spots that highlight three of the company’s trademark offerings — the smart home staging kit, CBx and the Zap Platform.

“For years, we have focused on building an emotional connection with our audiences,” says Senior Vice President of Marketing David Marine. “We know that our customers want to feel good about the real est...

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