Is new lender better.com a better way to qualify leads?

By March 20, 2017 Inman No Comments

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Better.com is a web-based mortgage pre-approval and origination resource.

Platforms: Browser-based; mobile-optimized
Ideal For: Tech-savvy, progressive agents. Independent/boutique firms that work with younger, first-time buyers.

Top selling points

  • Fast, simple pre-approval process
  • Easier for clients
  • Can quickly help qualify leads

Top concerns

  • Online mortgage processes won’t appeal to more traditional buyers or agents.

What you should know

A good deal of leads are ignored ...

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