Is ‘pay what you want’ crazy enough to work in real estate?

By April 19, 2017 Inman No Comments

Brian Holt

Realtor Brian Holt recently signed a listing agreement, standard but for one minor detail: the absent commission rate.

Rather than stipulate a fee, the contract stated that his client, Damian Romano, would pay Holt whatever he wanted. Holt stood to earn little, or even nothing, if he let down Romano.

Instead, he’s been promised a 3 percent commission, half a percentage point higher than what Romano thought he would pay Holt for doing a good job. The home is under contract and scheduled to close later this month.

“It gave us a little bit of flexibility, but also allowed us t...

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