Real estate industry’s Upstream project pivots, shifts strategy

By May 16, 2017 Inman No Comments

The much-hyped Upstream project has “pivoted,” according to its CEO Alex Lange who shared details of the shift at a private lunch today at the National Association of Realtors’ (NAR) legislative meetings in Washington, D.C.

Initially to the chagrin of some of its own board members and the leadership of its sugar daddy (NAR), the big broker group has dramatically shrunk its scope in which just two years ago it promised to be a “single source of truth” for broker information.

Pivots are common with tech startups. Often founders are overly ambitious with their plans and promises or ...

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