The real estate industry has an unhealthy obsession with software tools. If there’s an obstacle, we immediately try to find a software platform to fix it. If it’s new and shiny, even better.
Reading through comments on Facebook communities or by checking online forums, you’ll notice the trend. People ask, “What’s the best tool for __?” With a quick search, you’ll see questions like:
- What’s the best lead generation software?
- What’s the best tool for holding my agents accountable?
- What’s the best tool to improve lead conversion rates?
If you’re asking these questions, ...