The NAR recently released its annual survey on buyer and seller trends. One thing that was made abundantly clear is that digital advertising absolutely dominates more traditional avenues, like signs and open houses.
“While yard signs and open houses have historically been used most frequently after online websites and real estate agents, the use of mobile technology is now outpacing these traditional sources in the home search process,” the 2014 NAR Profile of Home Buyers and Sellers said.
The report also concluded that more buyers (43%) now find the homes they end up buying via the Internet, rather than through buyer’s agents, though that is still the second-most-popular method, at 33%.
“Ninety percent of homebuyers who searched for homes online ended up purchasing their home through an agent,” said NAR President Steve Brown in a statement. “In fact, buyers who used the Internet were more likely to purchase their home through an agent than those who didn’t (67 percent).”
More on this over at Inman.
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