When ‘love’ letters to the seller make (or break) a real estate deal

By April 20, 2017 Inman No Comments

Kathleen Wilkin’s homeseller accepted the lowest of three offers.

In a letter, the buyer who captured her client’s attention wrote of the need to move into a better school district to provide assistance for a special needs child.

“The seller had also raised a special needs child, and wanted those buyers to have her home,” Wilkin said in a conversation on Inman Coast to Coast.

In another case, a letter told the seller of a family’s plan to downsize so they could spend more of their disposable income going on missionary trips to Africa. This moved the Oakville, Ontario, seller to opt ...

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