Why making the personality connection is critical for cold calling

By July 17, 2017 Inman No Comments
Why making the personality connection is critical for cold calling

Last week, we discussed the DISC personality types. Now I am going to share a very simple principal that speaks to the psychology of a cold call.

Do you remember when you were 8 years old? We never had stress; we were never tired. We could go to bed 2 a.m., wake up at 7 a.m. and be so excited to go to school to see our friends and learn.

Nothing else mattered.

We expressed ourselves fully without hesitation. We were authentic and vulnerable.

Fast forward 20 or 30 years, and it’s the opposite. You see, society puts walls up on our free expression. We are taught what is right and wrong, wh...

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